A Science for Everyday Life

Mass Media, Natural History, and the Environment in Britain, 1900–1945

A Science for Everyday Life is a groundbreaking exploration of the spaces, places, and cultures of new natural history media in the early twentieth century. Max Long leads us through rich encounters with people bursting with novel ideas and equipped with revolutionary techniques and technologies. He compellingly shifts historical understanding of how new media profoundly reshaped cultural perceptions about the wider natural world.
Andy Flack, University of Bristol

A Science for Everyday Life argues that mass media and communications technologies transformed the way British people thought about and experienced the natural world by democratizing knowledge about science and the environment. From progressive educational methods and new modes of museum display to microcinematographic film techniques, new broadcast technologies, and popular periodicals, the British public engaged with a wide variety of novel ways of approaching the natural world during this period, many of which emphasized the relevance of nature in modern everyday life. Drawing on a wide array of original archival sources including films, radio broadcasts, magazines, newspapers, lantern slides, and school teaching manuals, this book offers a new account of the production and circulation of popular ideas about science and the environment in the first half of the twentieth century.

376 Pages, 6 x 9 in.

December, 2026

isbn : 9780822949206

about the author

Max Long

Max Long is a historian of media, science, and the environment in twentieth-century Britain. He is a Darby Fellow in Modern History at Lincoln College, University of Oxford.

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Max Long