Subject: Social Science / Ethnic Studies / African American Studies

Subject: Social Science / Ethnic Studies / African American Studies

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Rhetorical Crossover

|9780822946205|The Black Presence in White Culture|In music, crossover means that a song has moved beyond its original genre and audience into the general social consciousness. Rhetorical Crossover uses the same concept to theorize how the black rhetorical presence has moved in mainstream spaces in an era where African Americans were becoming more visible in white culture. Cedric Burrows argues that when black rhetoric moves into the dominant culture, white audiences appear welcoming to African Americans as long as they present an acceptable form of blackness for white tastes. The predominant culture has always constructed coded narratives on how the black…

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